Eco and wood pulp as the baseline
Schools, enterprises and cross-border buyers care more about eco and non-toxic compliance. Wood pulp, recycled paper and degradable packaging weigh more; FSC, EN71 and REACH become hard requirements for some channels.
Color and scene segmentation
Colored cardstock, fluorescent and offset paper stay hot in kindergarten, ad labels, journals and craft; colors expand from basics to macaron, Morandi, fluorescent and laser.
Customization as brand standard
Brands and sellers want more than stock — artwork/sample, logo printing, size/grammage and packaging customization are standard. Source factories with owned equipment respond fast without sampling queues.